This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe gets melodramatic in a new campaign for its ...

Skincare brand CeraVe is putting the soap back in soap operas with its latest campaign spoofing classic daytime television dramas. Cleanse Like a Derm – a CeraVe Soap Opera, launched on Monday in ...

Still basking in the warm glow of its recent Cannes Grand Prix, CeraVe is unleashing the next step in “edutainment:” a soap opera starring the Cleansington family. Working with 72andSunny, the L’Oréal ...

The dramatic soap opera features Xochitl Gomez, known for her role as America Chavez in "Doctor Strange in the Multiverse of Madness" and as the most recent winner of "Dancing with the Stars." It also ...

CeraVe gets melodramatic in a new campaign for its Hydrating Facial Cleanser that launches today (July 15) and includes video, influencer marketing and a mobile tour with a focus on skincare education ...