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NCAA Basketball Shake-Up: JuJu Watkins' Nike Deal Takes Center Stage
Shoe deals have long been a cornerstone of basketball culture, and the trend is making waves in women's college basketball.
Jaylen Brown Sends Controversial LeBron James Message
Despite the controversy surrounding his comments, Brown remains focused on delivering for the Celtics. The 28-year-old is ...
Celtics’ Jaylen Brown makes it clear that no one has surpassed Michael Jordan in media impact—not even LeBron
Boston Celtics star Jaylen Brown spoke about the NBA as a business, particularly in relation to branding and media influence.
ESPN NBA insider Brian Windhorst gets destroyed by LeBron James on real 'friendship'
The Los Angeles Lakers megastar took exception to Windhorst’s comments about Michael Jordan and why he signed with Nike.
Sports Illustrated18d
LeBron James rocked the Nike LeBron 22 in Celtics colors at Boston
and the Boston Celtics wore white at home (an unusual occurrence these days). Even better, Lakers forward LeBron James met the moment by wearing his signature Nike sneakers in an unreleased green ...
Sportskeeda2d
"Nobody surpassed Michael Jordan since, not even LeBron James" - Jaylen Brown goes no-hold-barred over brands using athletes as cash cows
Boston Celtics star Jaylen Brown appeared as a guest on the YouTube Channel "Earn Your Leisure" on Sunday and discussed the ...
Celtics coach Joe Mazzulla has good connection in first chat with team’s new owner
SALT LAKE CITY — Celtics coach Joe Mazzulla said he had an encouraging conversation with the team’s new owner, Bill Chisholm, on Thursday afternoon.