That might have made things difficult for aftermarket alloy wheels makers, but when a wheel becomes ubiquitous, there are always those who want to stand out from the crowd, even if that crowd ...

The vehicles we drive depend on an enormous number of systems and parts to propel us down the road. Your car's manufacturer designs each of these components and systems to perform critical ...

Two months ago we set out to do something we thought was pretty noble: define the wheels that revolutionized the hot rod and custom car market. It really did seem like a good idea to open peoples' ...

We all know the visual aspect of a car is the most important when it comes to catch the consumer’s eye and it's the wheels that create the physical and the visual connection to the road. German tuner ...

Hot rodding is a dynamic hobby. It's continually changing. What's' hot today is luke warm tomorrow … and we won't discuss the day after. But one element of hot rodding remains constant. The hot rodder ...

They may be the first custom thing that you put on your car. For that matter, maybe they're the only custom thing that you ever put on your car. Regardless of how trick your ride is, most often you ...

Advantec Wheels has a well-entrenched marketing strategy in place and plans to target the niche premium segment of the young automotive enthusiasts in India. New Delhi: Advantec Wheels, a Delhi-based ...

Most of us have experienced that sickening feeling of misjudging a parking maneuver and grazing a previously immaculate alloy wheel against a curb. Fortunately, most scuffs can be fixed, but imagine ...