The partnership brings privacy-first attribution to Connected TV, helping healthcare marketers measure impact and ...

The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing that Connected TV (CTV) is entering a new phase of ...

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: ...

Rakuten TV Enterprise, the B2B brand of Rakuten TV, has aligned with ID5 to enhance addressability and measurement across ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...