As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Omdia projects Google, Amazon and Netflix will account for 50% of global CTV ad revenue by decade’s end, underscoring a shift in power from traditional broadcasters to streaming platforms, TV ...

Viant Technology said it formed a partnership with Ad Fontes Media to bring news reliability-based targeting to connected TV, calling it the first demand-side platform to enable the capability within ...

New Specification Enables Programmatic Trading Of Emerging CTV Formats With Greater Clarity And Efficiency; Open for Public Comment Until June 5, 2026 NEW YORK, May 6, 2026 /PRNewswire/ -- Today, IAB ...

With the 2024 general election season in its final weeks, political ad spending will likely reach $11-12 billion, a significant increase from the 2020 cycle. Historically, politics has heavily relied ...

Connected TV (CTV) continues to dominate the advertising landscape, with ad spend forecast to almost double within a few years. Providing brands with new ways to connect with engaged, responsive ...