McDonald's is well known for its Happy Meal, but it wasn't the first to serve a bundled kids' meal. In the 1960s and early 1970s, McDonald's had a major competitor: Burger Chef, a hamburger chain ...

the now-defunct Burger Chef, used toys to draw in families. “We were losing our endorsement of the kids,” Bob Bernstein, an ...

Before today's massive chains took over, there was Burger Chef ... McDonald's had Happy Meals. Source: Time Chi-Chi's grew to almost 250 locations from 1975 to 1986. Source: The Daily Meal ...