After Buldak Ramen became well-known, it tailored its approach to suit the tastes of regional customers. “Tom Yum Buldak” was introduced in Asia in 2023, “Mara Buldak” in Thailand in 2022 ...

From April 11–13, festivalgoers flocked to the Buldak-branded pop-up located near Indio Central Market, where the brand served up its signature spicy flavors in some seriously unexpected ways.