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In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix ...

Despite an increase in demand for transparency, corporations have struggled to implement their sustainability initiatives and decarbonization solutions. This story was originally published on CX Dive.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...