Build a Plane is an experience on the Roblox platform where you use different blocks to build a plane that you can fly to ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Brumbaugh noticed that Roblox still needed developer tools, such as LiveOps, A/B testing capabilities, and effective tools for real-time analytics.