In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

THE latest African brand equity rankings have revealed a concerning trend for Nigeria’s banking sector. Despite strong financial performance, the country’s top banks continue to lag behind their ...

Understanding the differences between equity and debt is critical for entrepreneurs and founders to know how to leverage both.

Farmley, a healthy snacking brand, secured USD 40 million in funding led by L Catterton, with participation from DSG Consumer ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid ...

When partnering with talent, marketers often ask the wrong questions, says Paula Albuquerque of YKONE. Stop focusing on the ...

In an exclusive chat with Brand Equity about marketing’s basic stubborn truths, Ritson warns about the industry’s ‘obsession’ with personalisation and explains why ads made using ...

Conagra Brands has agreed to sell the nearly century-old brand to private-equity firm Brynwood Partners for $600 million.

Ferrari's premium multiples are supported by a combination of brand assets, innovation, and a history of above-market returns ...