Your “bottom line” isn’t a boundary—it’s a psychological loophole. Rebrand it and stop sliding into the worst possible deal.

Opinions expressed by Entrepreneur contributors are their own. In business, the bottom line matters most. There’s no way around it; you need to make money to stay afloat, and so it feels natural to ...

In the early 1980s, about the time I wrote my first essay on the NewsHour, the phrase "bottom line" came into common usage. In a mere 25 years, the phrase has so governed, indeed overwhelmed, American ...

Historically, most companies have focused their time, energy and resources on their bottom lines and securing the best financial performance for their shareholders. But times are changing and people ...