Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. At first glance, these shades might all blur together, but design lovers ...

WGSN, a consumer trend forecasting service, and its sister company Coloro have named "Luminous Blue" as the 2027 "Color of ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for displaying color has allowed five test subjects to see a shade ...