Beyond The Brand: The Rise Of Product Marketing In The Modern Age
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
Warc3y
Understanding the Customer’s Relationship With a Brand: The Role of Market Segmentation in Building Stronger Brands
most practitioners rarely go beyond using segmentation as a tool for ‘describing differences between distinct groups’. However, the objective of market segmentation is rarely to identify and describe ...
Marketing10d
Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues
and the only way to do that is by breaking it down to levels beyond just media channel, volume, and sentiment. Therein lies the evolution of social. Though different ways to approach segmentation ...