As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and strategic partnership with CTM (formerly CallTrackingMetrics), delivering the ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire ...

Premion, a CTV/OTT advertising solution for regional and local advertisers, today announced the launch of its scaled live programmatic advertising solution delivering live, in-game professional and ...