A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...
In the end there was no denying Betsy the purple cow. After two weeks and thousands of votes, Newburgh Brewing Co.'s Cream Ale beer label was crowned the 2015 winner of CNBC's Most Loved Label ...
WE ARE SURROUNDED BY LABELS. THERE ARE THESE STEREOTYPICAL LABELS THRUST UPON HIGH SCHOOLERS, THE GOTH KIDS, THE JOCKS, THE THEATER KIDS. WE’RE SURROUNDED BY PHYSICAL LABELS TO WALK DOWN THE AISLES OF ...
True confession: The first bottle of Black Dog Ale I ever bought wasn’t for the taste or the price or even the reputation. What separated that six-pack from hundreds of others in the 40-foot-long beer ...
We know not to judge a book by its cover, but these suave beer labels are making it hard for us not to do that. As more and more craft beers enter the market, and with quality improving leaps and ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
This year alone, 29,500 individually designed beer labels have been submitted for approval to the Trade Department’s Tax and Trade Bureau. And every single one of those label designs was approved or ...
For years, one man has approved virtually every beer label design in the United States. Among brewers, he’s a tyrant. A legend. A pedantic pain in the ass. Brewers and legal experts speak of him in ...
CNBC's search for the most loved label of the year is back! In recent years, we set out to find America's most loved labels and Troegs Independent Brewing Nugget Nectar and Newburgh Brewing Co.'s ...
Video editor Trevor Carmick is receiving all sorts of attention for his new side project called Beer Labels in Motion, a collection of beer labels cleverly animated in GIF format. Carmick was inspired ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...