For those who don’t know, Sapporo beer has a long history in Japan, first being founded all the way back in 1876. For nearly one hundred and fifty years, the brewing comapny has been creating ...

Miyazaki has provided an image of Totoro, the eponymous character from the classic Studio Ghibli film, for the label of a special Echigo Beer pilsner. The beer doesn’t just feature the handiwork of ...

Sapporo Beer’s Black Label line has a long-running ad campaign called the “Adult Elevator” series. In each installment, the main character steps off an elevator and has a philosophical conversation ...