This is CNBC's coverage of Apple's biggest launch event of the year, where it announced new iPhones and Apple Watches that will go on sale on Sept. 19. The live blog has ended Everything you need to ...

Apple's "Awe Dropping" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro ...

Apple's annual four-day Black Friday through Cyber Monday shopping event is now live in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the ...

Apple's annual Worldwide Developers Conference is finally here. If you didn't make the invite list, you can watch the event live online. You can also keep checking this page for real-time updates as ...

Apple's big iPhone reveal is upon us. The big show kicked off at 10 a.m. PT on Tuesday, Sept. 9, and you can watch a recording of the livestream at Apple's website and YouTube. We've been updating ...

There's better thermal management with iPhone 16 and the A18 chip. This thermal management means 30% more gaming power, according to Apple. The company also highlighted hardware-accelerated ray ...

Apple CEO Tim Cook made a splash in China by appearing in a TikTok Apple Store live stream, announcing the launch of the iPhone Air for the Chinese market. The device will go on sale on October 22, ...