Apple is reportedly preparing for its most extensive and groundbreaking product launch in years, set to take place this fall.

Apple spends billions buying back its own shares, but this is just one catalyst behind the incredible growth in its share ...

Reports indicate that Apple is planning comprehensive software updates of iOS, iPadOS, and macOS, to make the systems more functionally consistent across platforms.

Apple may introduce an 'Ultra' model, potentially replacing the traditional 'Pro Max' variant, according to new reports ...

Apple has opted for a straightforward upgrade to the MacBook Air rather than disrupt the consumer-focused macOS laptop with ...

Counterpoint Research's latest report reveals smartwatch shipments fell 7% YoY in 2024, but one brand saw immense growth.

Even though it’s not officially out yet, Amazon has already knocked $40 off the price for pre-order, dropping it to $559 from ...

Another key factor for Apple's success is its ability to grow revenues with a brand that increases customer loyalty and supports premium pricing. Anyone who has bought an iPhone knows how ...