Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...
Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses ...
Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ad ecosystem. If you’re still calling it Apple Search Ads, you’re already ...
In its latest “Privacy on iPhone” ad, Apple goes pretty heavy-handed in its attempt to make Android phones look ...
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...
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Apple will add more App Store search ads
Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...
Macworld reports that Apple is introducing ads to Apple Maps this summer as part of its new Apple Business suite launching in April. This move allows businesses to pay for preferential placement in ...
Apple has officially rebranded Search Ads as “Apple Ads,” reflecting the expanding scope of Apple’s advertising business, according to 9to5Mac. “When Apple Search Ads launched in 2016, we offered a ...
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