Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

If you study the backlinks of millions of websites, anchor text patterns emerge showing that a certain percentage of anchor text is normal for every niche. This is called a Correlation Study.

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text ...

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...