further solidifying the brand's image as the premier American cowboy hat. It's one of the few hat brands that have reached icon status. So what made Stetson so iconic? And is that why these hats ...

Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats. Matz hopes the cowboy hat trend extends beyond the current "cowboy core" aesthetic. Beyoncé's tour ...

Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats. Matz hopes the cowboy hat trend extends beyond the current "cowboy core" aesthetic. Beyoncé's ...