The inventor of the cowboy hat is planning to expand into home, spirits and other categories to mine its heritage in the ...

This article is part of Texas Monthly’s special fiftieth-anniversary issue. Read about the other icons that have defined Texas since 1973. In 1973 a 10X-rated fur felt Resistol cowboy hat would ...

the Serratelli name has been synonymous in the cowboy hat business with quality materials, passion, and tradition. In a homage to its legacy of sourcing the finest fur, the company has procured ...

Inside the Stetson factory in Texas, where the magic happens. Stetson has been crafting cowboy hats for over a century, and each year, they produce more than half a million hats. But the process is no ...

The hat itself is a customized version of Aspen-based western wear maker Kemo Sabe’s Beaver Leadville Hat, which is still ...

Stetson invented the first commercially manufactured cowboy hat in ... of cowboy hats is due, in large part, to their symbolic associations. “I think it really is about the American spirit ...

Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats. Matz hopes the cowboy hat trend extends beyond the current "cowboy core" aesthetic. Beyoncé's ...

Chris Christmas, a fourth-generation Black cowboy with Native American ... hat,” said the 57-year-old Denverite, whose family has resided in Colorado for 120 years. With dozens of hats in ...