Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands are using AI to personalize experi ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

Explore how artificial intelligence is transforming marketing strategies and enhancing brand engagement across various ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Optimism about AI’s value is high: 92% reported a positive ROI for their gen AI projects in Snowflake’s 2025 research report.

Executives facing budget and talent constraints must be able to prove the technology works, writes DUMI MOYO, SAP marketing ...