If you've ever seen "Mad Men," you'll know that New York's Madison Avenue is the birthplace of modern advertising. That's where many of the most colorful and eye-catching brand mascots were ...

Whether at sporting events or in advertising, mascots are cute companions that evoke emotions and create a sense of identity.

As Duolingo retires then resurrects its owl, it’s clear that mascots are serious business, says Charlie Skinner First ...