Welcome to our Ad Size Guide, where we explain everything you need to know about the most prevalent ad sizes available within the world of online advertising. The IAB keeps a list of ad sizes here ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client ...

If you have decided to use online advertising for marketing, you need to know which ad sizes to use and which to avoid. If a salesperson calls, then plenty of bold claims will come your way about that ...

Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to research ...