Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

A No-Cost Ad Script Generator for Video and Radio Advertising to Empower Small Businesses Launched by Creative Agency Redideo Studio in San Diego, California We developed this tool to help businesses ...

The pro bono campaign by the creative agency Across the Pond for industry advocacy group Outvertising swaps out a few keywords from some of the world’s most memorable campaigns to rewire audiences to ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

On Monday, a Democratic operative discovered the script of an upcoming online advertisement for Ohio Republican Rob Portman’s Senate campaign. The one-page document, which included the logo for the ...

In comparison to poorly made television advertisements, high-quality TV ads can be difficult to recognize as such. While bad TV ads stand out for their corny scripts, low-budget production values and ...

Martin Splitt of Google said on stage at SMX East that Google won't request Google Analytics and many other ad scripts when crawling your site. This saves in terms of resources and crawl efficiency. I ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...