CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon’s Alexa ‘Plots’ Against Chris Hemsworth in Super Bowl Ad—But Can It Track You in Real Life?

The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.
mlive

Amazon angrily yanks Melania Trump film from theater over advertisement on marquee

According to the theater’s manager, Jordan Perry, the message drew the ire of Amazon MGM, which allegedly contacted the booker that works with the theater. The booker informed Perry that Amazon was upset with the marketing and eventually pulled the film from the theater.
Marketing Dive

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

Amazon's advertising business is becoming increasingly important

Amazon is quietly building itself into an advertising powerhouse. The FactSet consensus calls for $21.2 billion in advertising revenue in the fourth quarter, up 22.4% from a year before. That would mark a slowdown from the 23.