Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance.

Add Yahoo as a preferred source to see more of our stories on Google. Imagine that a company named Generico Housing Insurance Inc. wants to build an ad campaign to promote its new insurance coverage ...

How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant? As anyone who manages AdWords campaigns knows, any time you boost ...

Google is testing a new user interface for the AdWords ad preview and diagnostic tool. The new look drops off the left side bar and shows the preview in a larger view. Avinash Murthy spotted this and ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...