The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, flexibility, and strategic control to publishers looking to maximise the performance ...

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuckerberg: But there’s still ...