“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner.

The AD-Cademy, a free, 8-week virtual course has officially launched nationwide, kickstarting improved access to the advertising, marketing and digital industries for younger talent, no matter their ...

At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an ...

HONG KONG SAR - Media OutReach Newswire - 2 January 2025 - The social media platform Xiaohongshu, known as the "Chinese version of Instagram," has rapidly risen in popularity in recent years. With its ...