There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Lately, there’s been a wave of stories about people hearing their own voices in ads without ever giving permission. What once ...

Vidhya Srinivasan led Amazon Web Services' first cloud data centers launches before taking on a pivotal transformation at Google.

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

OpenAI is preparing to launch an artificial intelligence-powered web browser in the coming weeks, potentially setting the ...

Accetturo, an advertising veteran, says AI will be a big part of the industry's future. Experts who spoke to NPR tend to agree, even if they're not yet sure how much the technology might displace ...