In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

I first began to hear about split or A/B testing where they are most used, through online marketing tools like Leadpages and Mailchimp. If you’re unfamiliar with the term, Wikipedia defines it most ...

A/B testing is more than a fun little experiment: It’s a powerful tool that can provide unique insights into how your customers tick. But don’t squander it on predictable outcomes. Here is a guide to ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Split-testing — when you create variations of your website and test which ones perform the best — is quickly ...

Opinions expressed by Entrepreneur contributors are their own. The reason entrepreneurs love testing so much is that reflects how the Digital Age makes it easier than ever to be an effective marketer: ...

You can attract traffic to your website and keep customers satisfied while dealing with friction, whether negative or positive. Often times this comes as a result of landing page friction -- a barrier ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...