Kendall Jenner’s 818 Tequila on Monday announced a social media campaign and accompanying product launch meant to tap into Gen Z’s fixation on “little treat culture,” or small indulgences, and bridge ...

Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself by mixing a cocktail of spirits, fashion and digital culture to woo Gen Z and millennial consumers. The approach is ...

Kendall Jenner is looking to accessorize alcohol bottles. Jenner's alcohol brand 818 Tequila will soon be selling 818 Minis, 50-milliliter bottles of tequila that the reality television star and model ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Coachella might be over, but 818 Tequila’s momentum sure isn’t.