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This marks the first time a major U.S. music festival has partnered with a brand from the convenience retail channel. With New York as the backdrop for this festival, 7-Eleven's Slurpee Street pays ...

7-Eleven is teaming with Live Nation and will serve as the first naming-rights partner of the When We Were Young Festival and bring onsite experiences to The Governors Ball and Rolling Loud, per a ...

7-Eleven is making waves in the music world, but don’t worry, they are not recording songs about Slurpees. The gas station chain is getting involved in the music industry by becoming the official ...

Not everyone looks at the long-vacant husk of a former convenience store and gets visions of string quartets and piano recitals. But that’s exactly how it happened for Seth Boustead, the head of ...