In 2014 we had a game-changing idea for 5 Gum. We transformed our packs into games of Truth ... we also gave them a way to earn the social currency they crave by making the in-pack game more social.

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...