Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Google will begin testing a new feature that restricts third-party cookies by default in ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome ...

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

In the days since Google announced it wouldn’t deprecate third-party cookies in Chrome, medical marketers have been abuzz with questions about what impact it would ...

Google is taking a step back, recently announcing they won’t track users as they browse the internet after ending support for third-party cookies. These cookies have been allowing digital advertising ...

Although Google plans to eliminate third-party cookies by the end of 2024 and fully implement the Privacy Sandbox, its targeting cookie alternative, the industry is ...

Google has announced that it will no longer continue with its plan to completely phase out third-party cookies on its Chrome browser and will instead take a more user ...

Google on Monday said the search company is reversing its plan to phase out the use of third-party cookies in its Chrome browser in favor of a new strategy that will allow people to "make an informed ...

Some ad executives were relieved to learn Monday that Google’s approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer privacy. Others were ...

After almost four years of tinkering, Google said it will not phase out third-party cookies from its Chrome browser. Instead, the company will provide users with options on how they want to be tracked ...