All signs point to a major Galaxy Z makeover at Samsung’s July 9 event in Brooklyn, with buzz building around ultra-thin, ultra-smart, and possibly Ultra-branded foldables.

Although there has been speculation around a subscription model, Samsung has not confirmed any specifics. A company official has reportedly said that “nothing has been decided yet” regarding the pricing of Galaxy AI features.

Samsung has begun sending out invitations for its next Galaxy Unpacked event—it's second one of 2025—and with it comes more hype surrounding artificial intelligence-powered experiences.