The company’s CEO said its resources will instead be used to improve the platform’s search offering and core app, as well as onboarding and personalization.

Reddit is reversing course on its plans to put some subreddits behind a paywall, at least for now. CEO Steve Huffman said the company is "shifting resources away" from the effort as it doubles down on search.

Reddit is pausing its plans to let people make subreddits with content behind a paywall, CEO Steve Huffman said as part of Thursday’s earnings. The company is making the change as part of a shift in how it’s prioritizing its resources.

Reddit is already one of the most visited social media sites on the internet. Now the company is looking to parlay that popularity into search engine dominance. “The world and the Internet are rapidly changing, and I believe Reddit has a once-in-a-generation opportunity,” said CEO Steve Huffman on an earnings call Thursday.

Reddit knows that it has valuable data from actual people — it’s already reached deals with big AI companies like OpenAI and Google to share its data with them. But Reddit is

In his Q2 letter to shareholders, Reddit CEO Steve Huffman said the company will integrate its search function with Reddit Answers -- currently available in the US and 11 other countries -- "into a single search experience.