Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.
Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable,
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Writer Nielsen has won accreditation for its ...
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first-party live streaming data and re-accrediting Nielsen's traditional Panel measurement.
Nielsen gains accreditation for Big Data + Panel
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its traditional methods.
Nielsen gets MRC backing for big data, potentially reshaping TV market
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the upfront.
MRC completes accreditation of Nielsen Big Data & Panel measurement
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published at The Desk.
MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
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Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
TV Ratings: Trump’s Second Inauguration Down From 2017 (and 2021)
Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as ...
Are you listening, Boise? Your No. 1 radio station took a dive. Ratings winners, losers
The Nielsens, which measure listener share, come out twice a year in the Boise market. Because they rely on human beings to ...
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Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
Brawny New Nielsen Currency Isn’t a Quick Fix for Sports TV
If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL ...
Trump may be disappointed with these dwindling TV ratings
President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...
A Big Day for Fox News, but TV Ratings Were Down for Trump Speech
A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...
Streaming Ratings: ‘Squid Game’ Scores 2024’s Biggest Premiere
The Korean hit posted the highest single-week viewing tally for any streaming title in the United States in 2024 with 4.92 billion minutes of viewing for the week of Dec. 23-29. Season two Squid Game ...