From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

G3's viral anthem has taken over sports teams' locker rooms, racked up millions of views and notched him a slot at Rolling Loud California.

LiAngelo Ball’s new track "Tweaker" became an instant hit in the Cavs' locker room, much like it did with everyone else so far.