HBO marketing chief Mark Doumet tells TheWrap about embracing social media to turn "The Gilded Age" into must-see TV

HBO’s The Gilded Age completed the feat of a full season logging viewership growth every single week as the Season 3 finale tallied 5.0 million U.S. cross-platform viewers in its first 3 days of availability.

Carrie Coon's conniving, scheming, take-no-prisoners socialite in HBO's "The Gilded Age" (all episodes now streaming on HBO Max) got everything she ever wanted by the end of the period drama's third season − everything except the devotion of her husband,