Dell Introduces New Product Line Names
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.
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‘Encouraging and uplifting,’ how presence of injured wide receivers Tank Dell, Stefon Diggs fired up Texans in win
Dell was at the game Saturday on crutches and joined by fellow injured wide receiver Stefon Diggs, who’s out for the season with a torn anterior cruciate ligament. And their presence provided ...
Dell roasted at CES for adopting Apple-like device names
Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
Missing from CES 2025: Dell was one of the first companies to show off a concept PC gaming handheld — Five years later, where is the Alienware UFO?
Dell showed off a concept Alienware PC gaming handheld five years ago, so why hasn't a full product released yet?