Cracker Barrel is serving up a redesign of its iconic folksy logo as something minimalist and modern, but some customers – and Wall Street traders – are sending it back to the kitchen.

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

The backlash, especially within MAGA world, was swift and loud – with many comparing the sterile corporate makeover to Bud Light’s brief 2023 advertising partnership with transgender influencer Dylan...