Founded by Dutch footballer Johan Cruyff, is dedicated to educating aspiring leaders in sport management. With a blend of skilled professors and staff, the business school aims to empower athletes and business professionals in the sports sector. Their Online Master in Sport Management program, is celebrated as the finest in Europe and third globally, according to the SportBusiness International 2023 rankings. Moreover, its on-campus program is lauded among the top 30 worldwide, reflecting the institution's unwavering commitment to excellence and the substantial impact it continues to make in the sphere of sport management education.