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WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week.
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WEBBudgeting. Careers & Salaries. Marketing Effectiveness. Marketing Leadership. Design & Branding. Market Research. Price Strategy. Product & Service Innovation. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Latest Articles - Marketing Week
WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week.
2022 WINNERS - Marketing Week
WEBOur 2022 winners are innovative, creative and effective. Discover who won and the inside stories of 2022’s winning projects. Just click on the category boxes below to access the showcases. The winner info is structured as: [brand] …
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign …
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment …
Burger King to ensure ‘more impactful’ advertising with ‘better …
WEBFeb 16, 2022 · Burger King is implementing “better testing protocols” to ensure its advertising and marketing initiatives are “well chosen and more impactful”, with the results of these new protocols to be seen in the back half of 2022. The fast food chain has also been building “strong capabilities” within its new analytics and insights team ...
‘Father of modern marketing’ Philip Kotler on avoiding brand decay
WEBJul 12, 2018 · Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority. As an author, consultant and professor, Kotler has been one of the leading voices in marketing for the past 50 years. And despite recently celebrating his 87th birthday he doesn’t ...
M&S brings back ‘This is not just food’ campaign after a 12-year …
WEBApr 2, 2019 · Marks & Spencer is bringing back its much loved (and oft mimicked) ‘This is not just food’ strapline after a 12-year absence as it looks to reset perceptions of its food brand and go after a less premium, more family-orientated audience. Unveiled at an event in London this evening (2 April), the campaign, created by Grey London, keeps the ...
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