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WEBMotul's campaign turns India’s traffic chaos into a race-ready adventure. The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions. The Work. Sep 13, 2024.
Marketing - Campaign India
WEBWhy Streax Professional is betting on innovation to drive vernacular growth. Streax Professional’s senior VP for marketing speaks to Campaign about the brand’s strategy to capitalise on India’s booming beauty and personal care market, projected to reach $30 billion by 2027. Sep 06, 2024. Little Yadav.
Indian adex to see major recovery in 2021: GroupM report
WEBFeb 16, 2021 · 0. GroupM has unveiled its annual 'This Year Next Year' report - its advertising expenditure (adex) forecasts for 2021. As per the report, India's advertising investment will reach an estimated Rs 80,123 crores this year, representing an estimated growth of 23.2% for calendar year 2021. According to the …
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
WEBMar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by …
Niva Bupa's re-branded identity focuses on humanising the health ...
WEBNov 21, 2021 · Max Bupa re-branded itself in July this year as Niva Bupa. Now, the 12-year-old brand has rolled out its first campaign in its new avatar titled Zindagi Ko Claim Kar Le (Claim life) to re-iterate its business objectives.. Conceptualised by Glue Creatives, this re-branded identity and campaign aim to showcase their new focus areas in the health insurance category.
Mountain Dew launches new ‘Darr ke Aage Jeet Hai’ campaign
WEBMar 16, 2009. Mountain Dew launches new ‘Darr ke Aage Jeet Hai’ campaign. Taking forward its ‘Darr Ke Aagey Jeet Hai’ brand proposition, Pepsi has rolled out a thematic campaign for Mountain Dew, once again dimensionalising the moment of fear. The TVC, shot in Thailand, has been created by JWT.The communication is based on the insight ...
Leo Burnett Mumbai's #BringBack2011 is India's most-awarded …
WEBMar 12, 2024 · Warc has rolled out its 'Creative 100' list for 2023. The annual ranking is produced by combining the results of the global and regional creative award shows of 2023. Oreo 's #BringBack2011 by Leo Burnett Mumbai ranked 31st among the most-awarded campaigns for creativity, while Leo Burnett Mumbai …
Happydent returns with its sparkling smile and a 'do good' message
WEBDec 4, 2020 · Happydent has always brought a smile through its quirky and humorous communication which are centered around the benefit of bright and sparkling smiles. The new campaign is an extension of this very philosophy, where the brand also plays a more meaningful role in the lives of the consumers.”. Rohit Kapoor, director - …
Sprite showcases another "Seedhi Baat" - Campaign India
WEBFeb 09, 2009. Sprite showcases another "Seedhi Baat". Taking its "Seedhi Baat, No Bakwas, Clear Hai?" brand proposition forward, Coca-Cola India has launched a 360-degree communication plan for Sprite.Based on the theme of 'weeding out pretence and cutting to the chase', the new campaign focuses on …
Eureka Forbes’ Aquaguard unveils new visual identity
WEBFeb 18, 2021 · After recently unveiling a new visual identity, Eureka Forbes has now rolled out a fresh look for its flagship water purifier brand, Aquaguard. With this, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households. The brand rehaul comprised multiple teams from Eureka Forbes, Aquaguard, Bombay Design …