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WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Marketers - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Netflix Sees 150% Jump In Upfront Ad Sales This Year
WEBTuesday, August 20th, 2024 – 10:00 am. SHARE: That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged ...
Google Won't Kill Off Cookies, Consumers Will - AdExchanger
WEBAug 21, 2024 · Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good.. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.”The fate of cookies is now in the hands of the consumer. One thing that is clear: When consumers are presented with a ...
The New Ad Tech Twinsies; Call It The Netflix Nudge
WEBAug 21, 2024 · The service notified some subscribers on the cheapest ad-free (“Basic”) plan that their memberships will automatically switch to the ad-supported plan. Subscribers who don’t want ads have less than a month to upgrade to one of Netflix’s more costly ad-free plans: Standard for $15.49 per month or Premium for $22.99 per month.
Events Calendar Archive - AdExchanger
WEBSep 5, 2024 · BY Emily Rocca // October 17th, 2023. Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving ...
Defining SSPs, Ad Exchanges And Rubicon Project
WEBFriday, February 7th, 2014 – 2:42 pm. SHARE: The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s description of its offering as an “Advertising Automation Cloud” in its S-1 filed Tuesday underscored that shift and ...
About AdExchanger
WEBAn Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
Measurement - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
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