How online reviews and coupons affect sales and pricing: An …
WEBMar 1, 2022 · We infer that one of main influential factors is the promotion effect of online coupons issued by sellers on the e-commerce platform. On the one hand, consumers are likely to buy product with online coupons, thus increasing sales volume of initial products.
Do Coupons Expand or Cannibalize Revenue? Evidence from an …
WEBApr 3, 2018 · We develop a model of consumer demand to empirically study whether firms can indeed use coupons as a means to price discriminate by attracting new consumers without losing (cannibalizing) revenue from existing ones, and whether these new consumers return to the firm after the price promotion.
Why Coupons are a Powerful 2021 Market Strategy - Quotient
WEBJan 8, 2021 · The use of digital couponing is rapidly growing. See what makes coupons a powerful market strategy for brands in 2021.
Coupon Statistics: Is Couponing Growing or Slowing?
WEBJul 22, 2024 · Furthermore, Inmar’s 2021 Shopper Behavior Study indicates growing demand for digital coupons. Zooming into the generations, gen Xers’ use of paperless coupons climbed 6% from 65% in 2020 to 69% in 2021.
How Retailers Can Maximize The Power of Coupons - Forbes
WEBMar 15, 2017 · New research shows coupons still influence consumer purchase decisions, raising questions about the psychology of discounts and what triggers the "buy" impulse.
The Pros and Cons of Using Coupons for Your Business - Investopedia
WEBDec 17, 2022 · Coupons can help introduce new product lines and encourage customers to try a more profitable brand or service. Coupons can also help attract existing customers to come back to your store.
Why Coupons Are Harder to Find Than Ever - The New York Times
WEBJun 29, 2022 · Redemption rates declined to 0.5 percent of all print and digital coupons in 2020 from about 3.5 percent in the early 1980s, according to a paper by economists at Harvard University, Georgetown...
U.S. Coupon Market Trends - Statistics & Facts | Statista
WEBDec 18, 2023 · Shopping Behavior. U.S. Coupon Market Trends - Statistics & Facts. The coupon, which originated in the nineteenth century and has grown ever since, is a marketing strategy traditionally applied...
The influence of coupon duration on consumers ... - ScienceDirect
WEBFeb 16, 2020 · Long-duration coupons are optimal when recall by high-value consumers is low. • Duration and face value result in coupons’ ability to price discriminate consumers. • Coupons may either increase or decrease regular product price. • Results simulation analysis replicate empirically observed redemptions patterns.
Price, online coupon, and store service effort decisions under ...
WEBJan 1, 2022 · Luo et al. (2021) investigated the promotion effect of coupons for two competing retailers. They elaborated that the asymmetry of mobile accessibility slows down the inter-firm price competition.